Why Do Lawyers Push Back On Intake, Conversion, Metrics and Accountability?

If you feel your business is in a place where you don’t need to increase it, please don’t read any further. After 40 years in the legal marketing business, I’m not about to mince words anymore. Lawyers are spending a fortune on advertising, but very few have metrics in place to see what they’re missing. ...


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Why You Can’t Afford to Sit on the Social Media Sidelines Any Longer

If social media has the power to sway a presidential election, maybe it’s time you got in the game. In fact, you must get in the game now. Remember how long it took for you to get going with an internet presence and marketing strategy? Most lawyers have sat on the sidelines of social media ...


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9 Things You’re In The Dark About Marketing Your Law Firm

Some things you’re better off being in the dark about. Effective legal marketing strategy is not one of them. Ignorance is never bliss if your law practice cares about business relationships, reputation and rewards. Unfortunately lawyers—yes, you—are notorious for thinking: I’m a great attorney and I make great money. I just want to make more ...


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10 Ways To Compete In Today’s Legal Marketing Landscape

Don’t let the 900-pound gorilla attorney scare you away. As a 38-year legal marketing veteran, I’m convinced that there’s no market in American that your law firm can’t go into and get good business from. But to get more—and better—cases, lawyers must step away from the every day and look at something as big as ...


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Make Your Legal Commercials and Website Work Together

Two key advertising channels to review right now are your law firm’s TV commercials and website. When properly integrated, this powerful duo will help your marketing hit the mark. Let’s consider three ways clients interact with these mediums and why that matters. Watch the ad Very often a consumer’s first interaction with your legal brand is through a well-timed TV ...


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