Advertising Tracking: Help Your Firm — And Your Agency!

What if I told you that one change could launch your law firm advertising into the next stratosphere? Well, you might not believe it. But that’s exactly what ad tracking can do for attorneys who are willing to step up. And it’s never too late to take advantage of technology. As media buying experts, we’ve ...


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Mastering the Chase Process How to Achieve a 93% Lead Conversion Rate

Picture This: A lead contacts your firm via Web Chat late at night seeking legal help. You contact them first thing the next day but can’t get a hold of them. What do you do now? What process do you have in place to re-engage the potential client? This is a common problem many firms ...


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4 Marketing Strategies Your Law Firm Can’t Win Without!

What you don’t know, you don’t know. You’ve probably heard that phrase before. But for lawyers, it’s especially apropos. Because along with big attorney egos come big misses, even at some of the top law firms in the country. When business is good, lawyers ignore marketing strategy, right? Lawyers deal with what is only in ...


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As a New Year is Dawning, Your Marketing Plan is Yawning

Where will you be on January 1st 2019? As a new year is dawning your marketing plan is yawning. It’s old. It’s tired. What you did in terms of marketing just last year may no longer be relevant—or aggressive enough. Spin that to the positive, however, and the start of 2019 can be a time ...


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The Drastic Difference Between Legal Advertising and Legal Marketing

Lawyers know how to advertise. In major markets around the United States, television advertising for legal service is big business. It’s not uncommon to see top law firms spend hundreds of thousands of dollars each year to reach the public through traditional TV, as well as radio and digital ad spots. Marketing is a whole ...


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Empowering Your Ambassador of First Impressions

Most lawyers don’t give the person who makes the firm’s biggest impression the biggest salary. Why? Well, usually that employee holds a position that’s considered lower ranking. But the opposite is actually true. Your real “ambassador of first impressions” (AFI) may be a secretary, paralegal or executive assistant. By answering the phone, greeting prospective clients ...


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Why Building A Legal Brand Is Big Business: Is Your Firm A Brand Or A Name?

Some of the country’s most high-profile lawyers and firms now are household names. You could argue that attorney Glen Lerner’s legal brand is not unlike like Ellen or Oprah of the talk-show world. But do you think those brands built themselves? Making a name as an attorney does not happen by chance, overnight or without ...


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Are You Really Paying Attention to Your Business? Working in it or On it?

You might be working, but are you really working on what matters to the growth and positioning of your law firm? Probably not. Most law practices, both large and small, around the country put way too much emphasis on reacting—to the phone calls and leads that come in the door—rather than building a forward-looking strategy ...


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The New Year Is Here! Is Your Marketing Strategy in Place?

As a new year is dawning, your marketing plan is yawning. It’s old. It’s tired. What you did in terms of marketing just last year may no longer be relevant — or aggressive enough. Spin that to the positive, however, and the start of 2018 can be a time of strategic reflection and renewal. Take ...


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