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Mass Tort News LegalCast - Ambassador of First Impressions™ with Harlan Schillinger

The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

Just Results, Just Results. Just Results, Just Results. Just Results, Just Results.

The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

Home  >  Blogs & Articles  >  Mass Tort News LegalCast – Ambassador of First Impressions™ with Harlan Schillinger

April 1, 2022 | By Harlan Schillinger
Mass Tort News LegalCast – Ambassador of First Impressions™ with Harlan Schillinger

With four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion, Harlan Schillinger has more than earned his title as the Grandfather of Legal Advertising.

Harlan was the first in the industry to produce and market TV advertising for the legal community. In 1975, along with his partners, Harlan founded the first syndication TV production firm for high-end retailers and Lawyers, creating television commercials that aired throughout North America.

Since the late 1970s, Harlan has worked aggressively, productively, and professionally within the legal advertising space. He has said that: “Creating opportunities and increasing market share for advertising law firms is [his] #1 priority. The value of the case is everything in such a crowded market.” Harlan privately consults with lawyers who not only share his values, but who also share his vision of increasing business, being accountable, and obtaining high-value cases. His approach to intake and conversion rests on complete accountability within that area and he is known to practice what he preaches. Harlan has trademarked within the legal advertising world the two phrases that have become his backbone of philosophy: What You Don't Know, You Don't Know®, and Ambassador of First Impressions™.

Since that time, Harlan has worked with more than 130 law firms in almost 100 markets throughout North America. Before joining Network Affiliates in 1985, Harlan was a founding partner and VP of Madison, Muyskens & Jones, a Connecticut-based advertising agency. In April 2016 Harlan retired from Colorado-based Network Affiliates, the nation's first and largest full-service legal advertising agency, where he was the leader of their attorney marketing efforts for over 34 years.

A few years ago, Harlan and two of his partners – Dino Colombo Esq. and Eric Coffman – developed Lead Docket, software for intake and conversion within law firms. Harlan says that Lead Docket helps law firms increase control and management of intake and conversion, allowing the firms to thrive.

Harlan is involved with a number of professional organizations, being a member of the National Trial Lawyers Executive Summit Committee as well as a Senior Editor and Writer for the National Trial Lawyers Magazine. He also has a passion for riding and building custom motorcycles, and is a proud member of the most prestigious motorcycle group in the world: Hamsters USA ® Motorcycle Group.

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Testimonials

What People Are Saying About Harlan

I have recommended Harlan on many occasions to our plaintiff attorney clients and he is very responsive to our clients’ needs. He is prompt, gracious and a pleasure to work with. He is a total professional who provides great advice even if it’s not in his own best interest. He is a trusted resource and I count on him.

Nancy Fraser Michalski, RN

Vice President & Founder Med Legal at Elevate Services Inc.

Harlan has been our firm’s exclusive marketing consulting agent for many years. His companies provide us expert advice cost effectively in all areas of marketing including television, billboard, Internet, etc. We could not possibly be more pleased with our results and the value we get for every marketing dollar spent. We have achieved widely recognized success in a very tough and competitive market largely from Harlan’s efforts, knowledge, instincts and expertise.

Melvin B. Wright

Attorney at Colling Gilbert Wright & Carter

I have known Harlan since 1995 when I started working at Network Affiliates as a medical advertising and marketing consultant. I can personally attest to Harlan’s knowledge and abilities regarding legal advertising and marketing. He helped me get started in the business of advertising professional services. He is one of the legal marketing industry icons and genuine “good guys”. He is always willing to share ideas, exchange strategies and develop win-win relationships. I am also happy to call Harlan a friend.

Bill Fukui

Director of Sales & Marketing - Page 1 Solutions

I was very fortunate to meet Harlan when I first started working in the legal industry. Over the past 8+ years he has been a friend, mentor and client. I can say without reservation that there are few people in the entire industry who know more about legal marketing and practice management and/or who care more about legal marketing and practice management. I have had the opportunity to work with Harlan on mutual client projects, have see him speak at numerous events and have contacted him numerous times just to pick his brain and get his expertise. He is always open and willing to share what he knows and help anyone who asks. If you are looking for help, guidance, assistance, expertise, consulting as to how to grow your law firm you would be in GREAT hands with Harlan.

Paul Faust

Owner at RingBoost and Partner/VP Business Development at Primary Wave Media

We hired Harlan (Network Affiliates) to create and manage our marketing campaign about 7 years ago. The result was tremendous. Harlan and all the folks at Network have great ideas, great energy and top-notch execution. They don’t just talk, they walk the walk.

Michele Vaughan

Attorney at Boller & Vaughan, LLC

I’ve known Harlan for many years, almost as long as I was at AAJ (19 years); he was our main point of contact for purchasing advertising and other such services from us. Harlan is a very astute marketing professional, as well as a tough but fair negotiator. When you spoke with Harlan, you had to be on your toes and know your stuff, because he knew every nuance of his business and yours. The best thing about working with Harlan was his incredibly positive attitude about his business, and his excitement over what he did in his job every single day. It’s hard to find someone who is that dedicated to what he does – and I know this carries over into serving his clients of Network Affiliates as well. This is a man you want on your side!

Judy Lewis

Senior Business Development Specialist at American Physical Therapy Association

Harlan is an extraordinary man with big visions. His marketing/business development skills are exceptional. His integrity and dedication is genuine and shines through his professionalism and charity work.

Liz Lujan

Broadcast Media, Print and Digital Sales and Marketing Consultant

If your law firm wants to investigate direct-response marketing, there is no better person to call. Harlan works nationwide, and you can trust he will put your interests first.q

Bob Weiss

Founder and President Alyn-Weiss & Associates, Inc.

He is the “Man” when it comes to advertising. Known him for years, should have hired him a lot sooner.

Greg Jones

Owner, Greg Jones Law

 

More Reviews on More Reviews on

Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

/ˌblak ˈswän/. noun.

Black Swan: The Impact of
the Highly Improbable.

So, why black swan? The analogy is drawn from the discovery of black swans in Western Australia by Dutch explorer Willem de Vlamingh in the 17th century. At the time, Europeans had believed that all swans were white, so finding a black variety was a completely unexpected event which had never been experienced before. By extension then, a black swan is used to describe any phenomenon which occurs even though people think it impossible.

The following terms are trademarked:
  • No Gimmicks, Just Results™
  • Ambassador of First Impressions™
  • The Only Thing You Have to Lose, Is Money ®
  • The Only Thing You Have to Lose Is Profit ®
  • What you don’t Know, You Don’t Know ®
  • Intake is Not just another thing to do. It is a Major Responsibility ®
  • Making a Wrong a Right ®

Contact Harlan Schillinger

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