10 Ways To Compete In Today’s Legal Marketing Landscape

Don’t let the 900-pound gorilla attorney scare you away. As a 38-year legal marketing veteran, I’m convinced that there’s no market in American that your law firm can’t go into and get good business from. But to get more—and better—cases, lawyers must step away from the every day and look at something as big as ...


Read More

Make Your Legal Commercials and Website Work Together

Two key advertising channels to review right now are your law firm’s TV commercials and website. When properly integrated, this powerful duo will help your marketing hit the mark. Let’s consider three ways clients interact with these mediums and why that matters. Watch the ad Very often a consumer’s first interaction with your legal brand is through a well-timed TV ...


Read More