Are You Really Paying Attention to Your Business? Working in it or On it?

You might be working, but are you really working on what matters to the growth and positioning of your law firm? Probably not. Most law practices, both large and small, around the country put way too much emphasis on reacting—to the phone calls and leads that come in the door—rather than building a forward-looking strategy ...


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The New Year Is Here! Is Your Marketing Strategy in Place?

As a new year is dawning, your marketing plan is yawning. It’s old. It’s tired. What you did in terms of marketing just last year may no longer be relevant — or aggressive enough. Spin that to the positive, however, and the start of 2018 can be a time of strategic reflection and renewal. Take ...


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Why Do Lawyers Push Back On Intake, Conversion, Metrics and Accountability?

If you feel your business is in a place where you don’t need to increase it, please don’t read any further. After 40 years in the legal marketing business, I’m not about to mince words anymore. Lawyers are spending a fortune on advertising, but very few have metrics in place to see what they’re missing. ...


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Why You Can’t Afford to Sit on the Social Media Sidelines Any Longer

If social media has the power to sway a presidential election, maybe it’s time you got in the game. In fact, you must get in the game now. Remember how long it took for you to get going with an internet presence and marketing strategy? Most lawyers have sat on the sidelines of social media ...


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9 Things You’re In The Dark About Marketing Your Law Firm

Some things you’re better off being in the dark about. Effective legal marketing strategy is not one of them. Ignorance is never bliss if your law practice cares about business relationships, reputation and rewards. Unfortunately lawyers—yes, you—are notorious for thinking: I’m a great attorney and I make great money. I just want to make more ...


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10 Ways To Compete In Today’s Legal Marketing Landscape

Don’t let the 900-pound gorilla attorney scare you away. As a 38-year legal marketing veteran, I’m convinced that there’s no market in American that your law firm can’t go into and get good business from. But to get more—and better—cases, lawyers must step away from the every day and look at something as big as ...


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Make Your Legal Commercials and Website Work Together

Two key advertising channels to review right now are your law firm’s TV commercials and website. When properly integrated, this powerful duo will help your marketing hit the mark. Let’s consider three ways clients interact with these mediums and why that matters. Watch the ad Very often a consumer’s first interaction with your legal brand is through a well-timed TV ...


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