4 Marketing Strategies Your Law Firm Can’t Win Without!
4 Marketing Strategies Your Law Firm Can’t Win Without!
What You Don’t Know, You Don’t Know®. You’ve probably heard that phrase before. But for lawyers, it’s especially apropos. Because along with big attorney egos...
Watch The Entire Legal Experts Throwdown Panel Discussion
The Legal Experts Throwdown is a panel of legal experts who are going head-to-head against each other to deliver what they think are the absolute...
As a New Year is Dawning, Your Marketing Plan is Yawning
Where will you be on January 1st 2019? As a new year is dawning your marketing plan is yawning. It’s old. It’s tired. What you...
The Drastic Difference Between Legal Advertising and Legal Marketing
Lawyers know how to advertise. In major markets around the United States, television advertising for legal service is big business. It’s not uncommon to see...
Empowering Your Ambassador of First Impressions®
Most lawyers don’t give the person who makes the firm’s biggest impression the biggest salary. Why? Well, usually that employee holds a position that’s considered...
Why Building A Legal Brand Is Big Business: Is Your Firm A Brand Or A Name?
Some of the country’s most high-profile lawyers and firms now are household names. You could argue that attorney Glen Lerner’s legal brand is not unlike...
Are You Really Paying Attention to Your Business? Working in it or On it?
You might be working, but are you really working on what matters to the growth and positioning of your law firm? Probably not. Most law...
The New Year Is Here! Is Your Marketing Strategy in Place?
As a new year is dawning, your marketing plan is yawning. It’s old. It’s tired. What you did in terms of marketing just last year...
Why Do Lawyers Push Back On Intake, Conversion, Metrics and Accountability?
If you feel your business is in a place where you don’t need to increase it, please don’t read any further. After 40 years in...
Why You Can’t Afford to Sit on the Social Media Sidelines Any Longer
If social media has the power to sway a presidential election, maybe it’s time you got in the game. In fact, you must get in...
9 Things You’re In The Dark About Marketing Your Law Firm
Some things you’re better off being in the dark about. Effective legal marketing strategy is not one of them. Ignorance is never bliss if your...
10 Ways To Compete In Today’s Legal Marketing Landscape
Don’t let the 900-pound gorilla attorney scare you away. As a 38-year legal marketing veteran, I’m convinced that there’s no market in American that your...