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Mastering the Chase Process How to Achieve a 93% Lead Conversion Rate

The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

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The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

Home  >  Blogs & Articles  >  Mastering the Chase Process How to Achieve a 93% Lead Conversion Rate

March 22, 2019 | By Harlan Schillinger
Mastering the Chase Process How to Achieve a 93% Lead Conversion Rate Picture This: A lead contacts your firm via Web Chat late at night seeking legal help. You contact them first thing the next day but can't get a hold of them. What do you do now? What process do you have in place to re-engage the potential client? This is a common problem many firms have. Not only should you be calling a potential client numerous times, but you should also be sending Text Messages and Emails to try to re-engage them. SMS Texts have a 98% open rate and are usually opened after just 3 minutes (on average) and emails have a 22% open rate after about 6 hours. Why not send both?

Automating the Chase Process

Having a system in place to send personalized Text Messages and Email Messages automatically for each Chase Attempt can further increase your conversion rates without your staff members having the responsibility to do this manually. You can also avoid having to use a personal cell phone number to communicate with a client. All of your messages can be consolidated into one system.

The Magic Number "6"

According to a Study by Velocify™, chasing a lead 6 times has a 93% chance of converting the lead to a client, and chasing a lead one time has only a 48% chance of converting. If you're spending money on marketing just to get the phone to ring, having a process in place to achieve 6 Chase Attempts could increase your bottom line tremendously. Lead Chase Study

Choosing the Right System

There are many systems that specialize in the Intake Process. However, Lead Docket offers simplicity and flexibility to improve your firm with no hassle. Lead Docket offers many customizable features to best fit your firm's workflow. With adaptable tasks designed to ensure every lead is managed appropriately and automated messaging, keeping track of the intake process has never been easier. Features Include:
  • Automated messaging
  • Tasks to manage your workflow
  • Consolidation of ALL leads on one dashboard
  • Integrations with your lead sources (Web Form, Web Chat, Etc...)
  • Send and receive electronic signatures
  • Advanced reporting and analytics
  • Referral tracking autonomy ...and much more!
Lead Docket Lead Docket Video

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Chief Executive Officer at Sokolove Law, LLC

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Advertising for Attorneys was invented by Mr. Harlan Schillinger and for that I am greatly indebted. It is a sincere joy to talk with him about the many different aspects of Attorney Advertising and how a volume practice requires a different set of Management skills that most Attorneys are not prepared for. Over the past few years we have discussed many different ways that Attorneys could grow their Practice with both Advertising and improved internal systems that would lead to overall exceptional growth. I recommend to anyone looking to grow their Law Firm to talk to Harlan first – and that’s probably all you’re going to need.

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Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

/ˌblak ˈswän/. noun.

Black Swan: The Impact of
the Highly Improbable.

So, why black swan? The analogy is drawn from the discovery of black swans in Western Australia by Dutch explorer Willem de Vlamingh in the 17th century. At the time, Europeans had believed that all swans were white, so finding a black variety was a completely unexpected event which had never been experienced before. By extension then, a black swan is used to describe any phenomenon which occurs even though people think it impossible.

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