What you’ll learn about in this episode:
- How Harlan began legal advertising on television all the way back in 1978, and how he joined Network Affiliates and has worked with top lawyers all over the nation
- How new client acquisition has changed significantly over the course of Harlan’s career, and how the internet has completely altered the face of legal marketing
- How few firms are “players” in the internet legal marketing space despite almost all firms having a website, and why “what you don’t know, you don’t know”
- How today’s TV audience is much more fragmented due to the advent of streaming services and the decline of network television
- What key mistakes Harlan sees lawyers often make, and why complacency and following other lawyers’ methods without innovating are critical errors
- Why many firms have significant room to improve their intake conversion processes, and why large and small firms deal with different problems with the same end results
- Why social media is an increasingly powerful platform, especially during the pandemic, and why video content is the key to unlocking social media’s potential
- How YouTube is one of the most powerful search engines on the internet, and why hiring the right people to help you create your YouTube presence is necessary
- Why the secret to reaching people and getting your message across is to understand what content people are consuming and how they consume it
- Why differentiating yourself from your competitors and offering a unique value proposition is a necessary ingredient for growth
