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Understanding Legal Marketing with Harlan Schillinger: The Grandfather of Legal Advertising

The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

Just Results, Just Results. Just Results, Just Results. Just Results, Just Results.

The Only Thing You Have to Lose, Is Money. The Only Thing You Have to Lose, Is Money

What you don’t know, you don’t know. What you don’t know, you don’t know.

Home  >  Blogs & Articles  >  Understanding Legal Marketing with Harlan Schillinger: The Grandfather of Legal Advertising

August 16, 2024 | By Harlan Schillinger
Understanding Legal Marketing with Harlan Schillinger: The Grandfather of Legal Advertising

When delving into the intricate world of legal advertising and marketing, you might not think to turn to someone affectionately dubbed its "grandfather." But Harlan Schillinger, with an illustrious career dating back to the late '70s, has firmly established himself as the visionary force behind the industry's evolution. Known for pioneering the first television ads for legal services, Harlan's unique insights are coins of wisdom in the marketplace of legal advertising.

In my conversation with Harlan we get into his actionable advice for modern law firms to break from the crowd and excel.

You can list to the full conversation with Harlan right here:

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Testimonials

What People Are Saying About Harlan

I’d like to commend Harlan on his efforts and abilities. I’ve known Harlan for about 7 years and have come to understand that there are very few people within the legal personal injury world who know, and care, as much as Harlan Schillinger. Every year, he is an integral part of organizing the National Trial Lawyers Summit where some of the most well known attorneys in the country are in attendance. And every year he provides a wealth of knowledge, expertise and guidance for those attorneys/law firms looking to expand or refine their practice. Thank you Harlan for always bringing insight, substance and value.

Gary Falkowitz

Attorney / CEO at ICE / Intake Consultant / Author

Harlan knows legal advertising, he knows the players and more importantly he knows how to play the game. We have been very pleased with the service and the creative products we have received from his company and I would not hesitate to recommend him and Network to my friends. I appreciate the knowledge and experience they bring to the table.

Michael A. DeMayo

Managing Principal and President at Law Offices of Michael A. DeMayo

Harlan knows the business of legal marketing like no one else. He is the consummate professional who we have hired on several occasions and would hire again! Harlan will do exactly what he promises and deliver great results.

Mike Skoler

Chief Executive Officer at Sokolove Law, LLC

Advertising for Attorneys was invented by Mr. Harlan Schillinger and for that I am greatly indebted. It is a sincere joy to talk with him about the many different aspects of Attorney Advertising and how a volume practice requires a different set of Management skills that most Attorneys are not prepared for. Over the past few years we have discussed many different ways that Attorneys could grow their Practice with both Advertising and improved internal systems that would lead to overall exceptional growth. I recommend to anyone looking to grow their Law Firm to talk to Harlan first – and that’s probably all you’re going to need.

Felix Eckhardt

CFO at Whitehardta

Harlan Schillinger knows legal marketing and intake better than anyone I have worked with. He is all about client success

John S.Berry

Harlan provides years of experience and time tested practices coupled with an understanding of the evolving trends in media, advertising, and intake. If you are looking for a holistic approach to improving your practice’s reputation, intake, and profitability, there is no one better! I have know Harlan for years and I strongly recommend his services to help transform your legal practice.

Ari Levenbaum

Owner/V.P. of Marketing at American Association of Motorcycle Injury Lawyers

Harlan possesses an understanding of legal advertising that is unparalleled. He has developed relationships throughout the country, and his broad knowledge base and the national scope of his contacts allow him to offer “value added” legal advertising support to his clients. Harlan is part of a superb team of advertising professionals at Network Affiliates, and we are proud to be associated with them.

John Sakson

Partner at Stark & Stark

Harlan Schillinger is one of those rare individuals who can work with anyone successfully. Making people feel comfortable while sharing his knowledge is his trademark. He knows and understands marketing far better than almost anyone I have encountered. Having Harlan on your team may not guarantee your success, but without doubt he gives you a tremendous advantage.

John Beane

President and founder Staff Development Services

I’ve had many mutual clients with Harlan in the past and he is one of the most knowledgeable and creative marketers in the legal industry; he always seems to be a step ahead. Harlan develops comprehensive, effective strategies for his clients, and delivers in a timely manner.

Mike Harris

Owner at AE Consulting

 

More Reviews on More Reviews on

Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

Black Swan: The Impact of the Highly Improbable. Black Swan: The Impact of the Highly Improbable.

/ˌblak ˈswän/. noun.

Black Swan: The Impact of
the Highly Improbable.

So, why black swan? The analogy is drawn from the discovery of black swans in Western Australia by Dutch explorer Willem de Vlamingh in the 17th century. At the time, Europeans had believed that all swans were white, so finding a black variety was a completely unexpected event which had never been experienced before. By extension then, a black swan is used to describe any phenomenon which occurs even though people think it impossible.

The following terms are trademarked:
  • No Gimmicks, Just Results™
  • Ambassador of First Impressions™
  • The Only Thing You Have to Lose, Is Money ®
  • The Only Thing You Have to Lose Is Profit ®
  • What you don’t Know, You Don’t Know ®
  • Intake is Not just another thing to do. It is a Major Responsibility ®
  • Making a Wrong a Right ®

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